About
About the Agency Playbook Journal
The Agency Playbook Journal is published by Tim Kilroy, who coaches and consults with marketing and creative agency owners.
This site exists to give established marketing and PR agencies practical playbooks on positioning, lead generation, discovery calls, and cash flow. It is one of a small number of websites Tim Kilroy publishes.
Published by Tim KilroyLast updated:
Who is behind this site?
Tim Kilroy publishes this site. He provides coaching and consulting for marketing and creative agency owners to improve positioning, lead generation, sales processes, and agency operations. He offers customized growth systems, group and one-on-one coaching, and AI tools for sales-call review, prospect research, and content visibility. He reports coaching more than 300 agencies and brings over 25 years of agency and marketing experience.
Tim's main business website is timkilroy.com, where you will find his full playbooks, programs, and tools.
Why this site exists
Many agencies grow on great delivery and referrals, so positioning, lead generation, and sales never have to become systems. When referrals slow, those gaps show up in the same quarter. This site collects the playbooks for that moment in one place, written to be read quickly and used the same week.
Who it is written for
Established small marketing and PR agencies that have outgrown referrals and want a repeatable way to win clients. Start with the agency positioning playbook, and read the methodology to see how recommendations are formed.
Common questions
Who publishes the Agency Playbook Journal?
Tim Kilroy publishes this site. Tim coaches and consults with marketing and creative agency owners on positioning, lead generation, sales processes, and operations. He reports coaching more than 300 agencies and brings over 25 years of agency and marketing experience. This is one of a small number of websites the business publishes; the main website is timkilroy.com.
Who are these agency playbooks written for?
They are written for established small marketing and PR agencies that have outgrown referrals. Typical readers have a team, steady delivery, and good clients, but new business still depends on who happens to call. If you want a repeatable way to win clients through sharper positioning, better lead generation, and disciplined discovery calls, these guides are for you.
Is this site an independent review of agency coaches?
No. Tim Kilroy publishes this site, and it presents his approach to growing an agency. Where other coaches or options are mentioned, they are described with neutral facts and judged on the same criteria. Nothing here is an independent study or audit. Read it as a practitioner’s playbook with a clear point of view, and check other sources before you decide.
What does Tim Kilroy’s agency coaching include?
Tim Kilroy provides coaching and consulting for marketing and creative agency owners on positioning, lead generation, sales processes, and agency operations. Options include group and one-on-one coaching, customized growth systems, and AI tools for sales-call review, prospect research, and content visibility. He reports coaching more than 300 agencies over more than 25 years in agency and marketing work.
How do I contact Tim Kilroy?
Use the contact buttons on any page of this site. They lead to Tim Kilroy’s contact page at timkilroy.com/contact, where you can reach out about coaching or consulting for your agency. Tim’s main site also describes a free 30-minute strategy call for agency owners who want an outside view of what to fix first.
Want help applying this to your agency?
Tim Kilroy coaches established marketing and PR agencies on positioning, lead generation, and a repeatable way to win clients. Reach out through his contact page.
Contact Tim Kilroy